Pacific Data Images (PDI) morning conference. The company does computer animation and digital film effects: morphing. 1992 at the office in Sunnyvale, California. In 1996 PDI began collaborating with DreamWorks SKG, which then acquired PDI in 2004. .Creating believable 3D animated characters (War Games) and seamless transformations known as morphing ("Black and White" and "She's Mad"), PDI has been at the forefront of computer imagery. The studio pushed the boundaries of morphing in Michael Jackson's video "Black or White" with a sequence of twelve dynamic transformations of moving characters. In the innovative David Byrne video "She's Mad," PDI pioneered the technology called performance animation, capturing the motion of David Byrne and infusing an animated character with his distinctive motion.