Sitting in lawn chairs under a tent with other guests of honor, a lama takes a swig of Pepsi during the electricity celebration. Chato Namgay (in red robe) has just lit the ritual butter lamps on an altar below the transformer on the power pole. Above a photo of the king, a sign reads: "Release of Power Supply to Rural Households Under Wangdi Phodrang Dzon Khag to Commemorate Coronation Silver Jubilee Celebration of His Majesty, King Jigme Singye Wangchuk." Hungry Planet: What the World Eats (p. 43). The Namgay family living in the remote mountain village of Shingkhey, Bhutan, is one of the thirty families featured, with a weeks' worth of food, in the book Hungry Planet: What the World Eats.